Everything shines brighter on your Effy Jewelry cruise to Alaksa, from the jewelry to the nature's beauty.

Sparkle & Sail on Effy Jewelry Cruise

December 26, 2023

For 150 years, Holland America has cruised with guests to new destinations, embracing cultures across the globe and the transcendent power of travel to connect people, one voyage at a time. As the first cruise line to sail to Alaska over 75 years ago, Holland America has distinguished itself as the destination expert of the region. Partnering with Effy, the jewelry experts of North America, makes this 7-day cruise vacation to Alaska an unprecedented luxury event, perfectly pairing jewelry shopping with cruise vacationing. 

Book your tickets now for the Effy luxury jewelry cruise to Alaska, August 18 – 25, 2024, sailing from Seattle. Pick your preferred suite or stateroom on the Holland America Westerdam, a ship that serves as a testament to the enduring charm of sea travel, with classic nautical designs, elegant decor and five-star service.

The Westerdam Gets “Effy-fied”


For seven days in August 2024, Effy Jewelry will take over the entire Holland America ship, the Westerdam. It’s the first time a luxury jewelry company has chartered an entire Alaska cruise, making it an epic vacation event you won’t want to miss.

In addition to a ship full of fellow jewelry collectors and connoisseurs, the owners of Effy Jewelry, Bobby and Benny Hematian, will be aboard for the voyage. Joining them will be revered industry experts, as well as world-class entertainers for an itinerary packed with decadent jewelry-themed parties.

Attend a champagne tasting aboard your Effy Jewelry Cruise to Alaska.


We are planning luxury Escape With Effy events aboard to shop, save and celebrate, including experiences such as a champagne sail away, couture cocktail hour, “blingo” games, diamond-inspired balls, VIP interviews, designer time, and so much more. And, of course, tax- and duty-free deals on our largest collection ever assembled. 

Why Shop for Jewelry on a Cruise?

In your own jewelry box, every piece tells a story, and the memories you make will forever be linked to that piece, getting passed down for generations. It’s like a luxury scrapbook of precious gems. Jewelry shopping is one of the top things to do on a cruise vacation because it marks the memories that make up a life of special moments. 

Not to mention, the tax- and duty-free deals! Depending on the tax rate where you’re from, that can mean five to thirteen percent right off the top, plus import duties, too. On this special Alaska cruise, there will be pieces that fall into every budget from $100 to $1 million, including an exclusive collection made to commemorate this trip. 

Cruise Comforts: Everything on Board

Cruise to Alaska on the Effy Jewelry cruise aboard the Holland America Westerdam.

This Alaska getaway for jewelry lovers, adventure seekers and cruise enthusiasts does not disappoint aboard Holland America’s Westerdam, where luxury details and white-glove service come with the fun of vacation vibes. 

Known for its spacious staterooms, extensive art collection, and a wide menu of dining and entertainment options, significant renovations in recent years add to its elegant design, complemented by contemporary amenities. With refreshed suites and a new lounge, the spacious mid-size ship is ready to take you on a luxury jewelry adventure through Alaska. 


  • Greenhouse Spa & Salon: Winner of 2022 Best Spa as well as Best Service from Cruise Critic Editors’ Awards, nurture every aspect of your well-being with posh pampering and healing touches.

  • Pickleball at Sea: Play the sport that’s sweeping the nation from the top deck against a backdrop of sparkling oceans, glaciers and fjords. Holland America is the exclusive cruise partner of the Professional Pickleball Association. 

  • World-Class Dining: Welcome to a celebration of flavor and fine dining with regionally inspired cuisine, artfully prepared dishes, and world-renowned wines. Try the ultimate steakhouse at sea, Japanese delicacies, family-style Italian and more.

  • Casino Action: When the ship sails in open waters, that’s your call to hit the slots or try your card luck. New to the tables? Westerdam dealers and staff are on hand to give good tips or complimentary instruction.

  • The Party Happens Here: The Rolling Stone Lounge, Billboard Onboard, and World Stage will serve as venue hosts for everything from lively jewelry parties to live bands at sea, trivia, karaoke and broadway-style shows day and night.

  • Get Fit: The fitness center is professionally staffed and equipped with the latest cardio and weight machines, on-deck basketball and volleyball courts, classes for cycling, Pilates, and more. 

Expert Tips

  • Don’t miss a trip to the top deck when sailing around the Alaska glaciers and mountains. Wrap up in one of the warm blankets provided for the experience, and get cozy sharing the once-in-a-lifetime moment with family and friends. 

  • Complementing the coziness, the Westerdam team brings out little cups of hot soup to enhance this unforgettable part of the sailing Alaska experience. Get warm from the inside when temps are icy outside. 

  • The Polar Bear Plunge is a Holland America tradition when cruising in Alaska. Whether participant or spectator, everyone joins in on the fun on deck for a bold jump into the pool.
When cruising to Alaska with Effy Jewelry, make sure to go to the pool deck for the Polar Bear Plunge.


Book Your Ticket to Escape with Effy
Secure your suite or stateroom now for this once-in-a-lifetime opportunity to cruise, vacation and shop with the esteemed Effy Jewelry owners and collectors.