Cruise to Alaska, Win a Shopping Spree

January 16, 2024

It’s Effy Jewelry’s 45th Anniversary

We’re rolling out the red carpet for an experience that transcends the ordinary. Picture the pristine, icy waters of Alaska, a cruise that redefines luxury, and a chance to win a jewelry shopping spree worth $45,000.

Effy Jewelry is opening on 5th Avenue, right across from Saks, where it all began.

Celebrate Effy’s 45th anniversary with us! We’re commemorating the occasion with an exclusive opportunity that combines the allure of travel with the luxury of fine jewelry. Join us on a week-long cruise vacation to the stunning landscapes of Alaska, and earn entries to win a $45,000 shopping spree at our new Fifth Avenue jewelry boutique in New York City.

We’ve chartered an entire Holland America ship for a jewelry cruise to Alaska, sailing from Seattle August 18 – 25, 2024. Pick your preferred suite or stateroom on the Westerdam and book now — this is not just a cruise to Alaska; it’s an adventure into the epicenter of luxury.


$45,000 Jewelry Shopping Spree in NYC

Renowned for colorful gemstones and distinctive designs, Effy jewelry collections feature museum-quality diamonds, sapphires, emeralds, and rubies in stunning carat weights. On the Effy charter cruise to Alaska, you’ll see these stunning pieces in person, have some fun trying them on, and connect with the ones that speak to you.

Buying a piece of Effy jewelry on this cruise is not only a  beautiful way to mark the memories of your 7-day Alaska vacation, it’s a great way to save with tax- and duty-free deals. And the extra sparkle on top: for every piece of Effy jewelry you buy on this cruise, you’ll be entered to win a $45,000 jewelry shopping spree and a trip to New York City. 

We will fly you and a guest to the Big Apple, where you’ll stay in an upscale hotel in the city, and attend the red-carpet grand opening of our Fifth Avenue boutique. The location is significant, positioned diagonally across from Saks Fifth Avenue, where the Effy story started 45 years ago. Enjoy a trip to the luxury jewelry factory to see how the pieces come to life, from inspiration to creation.


45 Years of Inspiration to Creation

Today, Effy is the largest jewelry manufacturer in America, and it all started 45 years ago when founder Mr. Effy Hematian arrived in New York City with a suitcase and a dream. His American dream was one of designing unique jewelry pieces, creating a company with collections for every lifestyle and budget. 

His suitcase was filled with an array of designs showcasing rainbow sapphires mixed with diamonds, which he presented to Saks Fifth Avenue. The luxury brand fell in love with his colorful creations, and soon, couldn’t keep them in stock due to high customer demand. Today you’ll find those designs on the red carpet, in luxury stores and Effy boutiques, and on this Alaska cruise.

Mr. Effy Hematian spent a lifetime perfecting his passion, creating beautifully crafted designs. From the initial sketch to the final polishing, each piece maintains the highest standards of artisanal and manufacturing excellence. Today, his sons Bobby and Benny oversee the operations, and you’ll have the chance to meet them onboard, and learn how every handcrafted piece is infused with their father’s creative vision.


The Sweepstakes — How To Enter

On this epic Effy jewelry cruise, you will earn an entry into the shopping spree sweepstakes for every piece of Effy jewelry you buy. The more pieces you buy, the more entries you earn. 

On top of that, you’ll also earn an entry for every $1,000 spent. For example, you buy an Effy diamond ring for $2,000 and an Effy tennis bracelet for $10,000. That means you will get two entries for the two pieces, another two entries for the $2,000 on the ring, and another ten entries for the $10,000 on the bracelet, totaling 14 entries!


Book Your Suite on the Effy Jewelry Cruise to Alaska


A shipload of jewelry collectors, industry experts, cruise enthusiasts, and Effy owners Bobby and Benny Hematian have already secured their spots on the Holland America Westerdam. Book your 7-day Alaska cruise vacation now and join us onboard for shopping parties, behind-the-scenes with VIPs, diamond-inspired galas, and shopping spree entries.